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Beyond Meat plans to introduce an enhanced version of its plant-based burger in grocery stores this spring, aiming to entice customers with a healthier iteration. Circana data indicates a 33.6% decline in retail sales of meat alternatives compared to the same period a year ago as of Jan. 28.
- CAN THEY TURN IT AROUND?
- Beyond's restaurant and retail revenues have plummeted by 29% in the last two years.
- The company's market value has dropped to $463M from its peak of $14.14B four and a half years ago.
- Beyond Meat's latest burger, Beyond IV, features reduced sodium and saturated fat compared to previous versions, incorporating avocado oil and reducing saturated fat by 60% to two grams.
- The plant-based meat now contains 20% less sodium and has a shorter ingredient list with red lentil and faba bean protein.
- Beyond partnered with certified dietitians and Stanford University School of Medicine to design the new product.
https://www.cnbc.com/2024..
